The Service Bureau, with MFA students from the CalArts Graphic Design program, designed and produced the exhibition ‘2d/3d’ as the culmination of an elective course by the same name.
The course set out to investigate translation between two and three dimensions, as practical technique, as rhetorical device, and as subject for critical inquiry. Responding to a series of readings and viewings, students were challenged to create work that questions or expands the way we conceive of, articulate, and work with space in graphic design.
The design of the exhibition took inspiration from Jorge Luis Borges’ imagining of a map the same size as the territory it maps, and by the split nature of the gallery space. Physical work was presented in one of the two identical rooms, and a two-dimensional graphic and textual map of that work, constructed from vinyl and dry transfer typography, was presented in the other.